Dan Mall / Creative Director & Advisor


Creative Director

I’m Dan Mall, a creative director and advisor from Philly. I’m the founder and director of SuperFriendly, a design collaborative that brings exquisite creative direction and design to the world’s most important and interesting organizations. I’m also the co-founder and CEO of SuperBooked, a service that helps you find work with a little help from your friends.

I made an online class for designers about creating design systems.

I wrote a book.

Pricing Design, by Dan Mall

Many freelancers and agencies either under-charge for their services or overcharge to the point where their prospective customers are forced to look elsewhere for help. When asked to justify their prices, they awkwardly mumble a fictional hourly rate multiplied by an ill-informed estimate of hours. There’s a better way.

Together with A Book Apart, I wrote Pricing Design, a guide for helping you speak confidently with your customers about the value you’ll deliver, questions to help you uncover that value, and a hefty case study to show you what it all looks like in practice.

Quotes about Dan

Dan is a very special blend of leader, teacher, and experience with a sincere and clearly passionate interest in inventing exceptional works that inspire, engage, and scale beautifully—he’s contagious. Dan is always cooking up something uniquely special, always leaving a place at the table for anyone ready and willing to join in the fun.

S. Jason Prohaska, Managing Director, MediaMonks NY

Dan certainly has one of the best minds for design in our industry, but he takes it so much further in his unparalleled grace and his seamless collaboration with his team and his clients.

Mike Kenny, Former Director of User Experience, Code & Theory

Dan is a machine. He’s talented, collaborative, innovative, adaptable, and dedicated to creating great work. I’m incredibly lucky to work with him.

Brad Frost, Author, Atomic Design

Whether he’s delivering one of his unforgettable presentations or sitting at your side and walking you through a concept or design, Dan has an unparalleled ability to articulate his ideas and nurture yours. More than anything, Dan is bursting with integrity—and it comes across in everything he touches.

Victor Pineiro, SVP Social Media, Big Spaceship

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Hire me to

  1. Run an important project your organization needs to launch.

    Through my design collaborative SuperFriendly, I build specialized teams of experts that ship the highest quality products and teach you to level up your skills as we progress.

    Visit SuperFriendly

  2. Speak to your team or at your event.

    I’ve been speaking publicly at conferences and privately with in-house product teams for over a decade about design process and how to better collaborate with your team members.

    Contact me about speaking

  3. Take your agency to the next level.

    Most of my professional experience exists in client service, so I’ve seen many ups and downs of what agencies do right and wrong. I can help you more narrowly position your agency to attract more qualified leads and learn pricing strategies that win premium projects.

    Contact me about coaching